Chic Home Fitness Dovile

How Peloton Paved the Way for “Chic Home Fitness” Innovation

In the Wake of Peloton’s $1 Billion IPO, Reflecting on “Chic Home Fitness” and Local Innovator, Golden Home Fitness

Peloton has raced ahead to become a household name, synonymous with working out at home for many. Now, more people than ever are thinking about skipping the gym to stay home and workout without so much as putting a foot out the door. Local startup, Golden Home Fitness, founded in Winchester in 2015 with a new Personal Training Studio in North Andover, has taken this trend a step further, bringing in-home fitness instruction out of the screen and into real life, with in-home and on-site Personal Training. Here, we’ll cover how Peloton has set the pace for the field and paved the way for local companies like Golden Home Fitness to clip-in, get in the saddle, and help clients on the road to fitness success, right at home.

The Clothes Hanger Treadmill

It’s an archetypal vice: the “Clothes Hanger Treadmill,” the January 15th cupboard of untouched Kale Smoothies, the Gym Membership that’s never used but kept for “next week/month/tomorrow when I’ll get into gear…” Hopefully, these familiar tropes are foreign to you, but frankly, as we all know, it is far to easy to slide down this slippery slope of “almost did.” Now, why is this such a common problem? 

It’s because we’re asking ourselves to climb Mount Everest without any extra oxygen; we’ve hamstrung our chances of success before even starting. By making health and fitness a rugged endeavor, where we have to summon all the willpower and carry on through the pain, we make it far to easy to quit. After all, no one’s forcing us to do it (usually), and if we decided to drink Kale Smoothies, we could just as well decide to quit. 

The Maillot Jaune of “Chic Home Fitness” Equipment

Now, with that mindset of “no pain, no gain,” home fitness has been relegated to the fringe, since why would you want to think of agonizing workouts when you’re trying to watch Netflix? The key is to make going towards your fitness goals fun, attractive, results-driven, and incremental. You should look forward to not just the result, but to enjoy the process, choose the activities and equipment that you can integrate into your day-to-day lifestyle. 

Where Peloton has changed the game is by making challenging seem chic, sweaty feel swanky, and intense feel inspired. A now-viral twitter chain makes fun of the company’s seemingly over-the-top advertising of where Peloton bikes look to be best-suited. Still, the effect of this persistent branding, combined with showrooms in luxurious malls (something itself blasphemous of for home workout gear), has opened the door for an entirely new “Chic Home Fitness” industry. The success of this approach is evident in their 0.65% churn rate (monthly membership turnover), which is roughly a quarter of what most gyms experience. 

Racing Ahead of the Peloton Together

Despite the negative attention on being over-priced or unnecessary, people seem to be agreeing with their wallets. Having grown from $348.6 million to $719.2 million in revenues during the Fiscal Year 2019 and recently held their Initial Public Offering raising over $1 Billion, there seems no sign of slowing down the cadence soon. New competitors such as Mirror, Fight Camp, and Tonal, as well as established brands like Technogym, have capitalized on this new mindset towards exercising at-home in style.

What all these companies lack is an in-person human connection. Local startup Golden Home Fitness has addressed this need while providing the convenient, time-saving, and results-driven training that we’ve now come to associate with these “Chic Home Fitness” companies. This approach has struck a chord, having seen steady growth since founding in 2015, now including a live personal training and wellness studio in North Andover. More and more people are associating fitness success with fitness in-home: they do not see it as a painful process, but as an elegant addition to home life, and as an inspired, fun, and chic addition to daily living.

. . .

By Coach Will H. Hansen, a professional Personal Trainer of six years and a Home Fitness enthusiast of over fifteen years. Photos include Coach Dovile Zemaityte on a Gronk Fitness RXM Bike in the cover photo, as well as the GHF Team with Gordie Gronkowski Jr. of Gronk Fitness Products at the Studio Grand Opening.

Personal Training Studio Ribbon Cutting

GHF Personal Training Studio Grand Opening with Gordie Gronkowski!

In North Andover, MA on October 16, 2019, we celebrated the Grand Opening of our first GHF Personal Training Studio! This gives us the opportunity to combine the best of the personal training studio model and the convenience of the in-home training model, giving clients a results-driven concierge solution to their fitness needs. Gordie Gronkowski, Jr. joined us to unveil the Gronk Zone functional training area and to demo the Gronk Fitness equipment that our personal training studio clients are already getting to know and love!

 

Personal Training Studio Team

Empowering People to Live Longer, Fuller Lives No Matter Their Age

We are an in-home and on-site concierge fitness company, founded in Winchester in 2015 by Dr. Bill Thorpe, and have grown steadily throughout the North Shore and beyond. By bringing personal training and wellness services to our clients at home or in their apartment community, our clients have been able to train more consistently and see better results.

GHF Personal Training Studio Grand Opening in North Andover, MA

Many of our clients have a home gym (often outfitted with Gronk Fitness Equipment). The time is now prime for this North Andover Personal Training Studio to become our first “Home Gym” base of complete wellness, welcoming in clients to achieve their goals at-home, in-studio, or both! By adding massage, physical therapy, yoga, and group exercise all under one roof, the GHF Studio will be the new home for fitness in North Andover.

Want a coach to help you see your best results yet? Call us at (844) 704-9477 for a complimentary workout in the studio or in the convenience of your own home!

Personal Training Studio Massage Gordie Gronk
Home Workout No Weights Pumpkin Lunge

Pumpkin Spice Your Workout! 10 Minute Home Workout with No Weights

Have you ever thought of getting a workout Pump with Pumpkins? Probably not, but why not give it a go? Fall is here and pumpkins are popping up everywhere: on porches, in TV shows, and even (or especially) in lattes! As we’ve shared before, while home equipment is great, you can also get a little creative for a great 10-minute home workout with no weights needed, just whatever you have! This time of year, that means pumpkins! So let’s not waste time, just pick one up and let’s go:

Pumpkin Pump: Fall Home Workout with No Weights

The featured athlete in these demonstration videos is our client and champion of life, Johanna Gorton! If you feel so moved, check out and support her fundraising for First Descents, a non-profit that provides free outdoor adventures for young adults impacted by cancer and other serious health conditions with life-changing outdoor adventures.

1. Pumpkin Goblet Squat: Ah, the classic, Goblet Squats are a staple home exercise for many good reasons! They force you to keep your core active and keep your chest up, helping you to practice good posture. All the while, they get your legs moving and help you clear up the tightness and weakness that comes as a result of prolonged periods of sitting. If Squats are King, then this Pumpkin Goblet Squat is surely the Pumpking… Perform 20 reps, then immediately move on to #2.

2. Reverse Lunge into Pumpkin Woodchopper: The rotational aspect of our core is often not given nearly the attention it deserves, and these next two exercises address just that! By stepping back into the reverse lunge, we get an added benefit for stability on the front leg and stretching on the back leg, while developing the core through rotation as we bring the pumpkin overhead. Perform 10 reps each side, either all in a row on one side – as shown – or by alternating. Then proceed to #3 immediately.

3. Lateral Lunge into Pumpkin Woodchopper: Building on the core rotation in #2, here we add a lateral element to the lunging motion as well. This helps you develop stability and resilience in the glutes and quads, as well as in the ankle, knee, and hip joints as you challenge yourself in a plane of motion not often focused on. Perform 10 reps each side, all in a row as shown, then proceed back to #1, or rest if you are finished with the circuit!

Perform this circuit of exercises 3-4 times with minimal rest between sets, or resting as needed (Save the pumpkin smashing/med ball slamming for after Halloween).

This home workout with no weights guide was developed by Coach Will H. Hansen and has been published here by the author.

Want a coach to come to you and help you get the most out of what you have wherever is most convenient for you? Call us at (844) 704-9477 for a complimentary workout!

10 Minute Home Workout

10 Minute Home Workout to Bring the Heat this Fall

You know the feeling: 6 am on a cold October morning, every single cell in your body is telling you to crawl back under the covers but you know you should go workout. How do you make this process less painful? Start small and start right at home! In the time it takes you to brew your coffee and prepare breakfast, you can do a great 10 minute home workout that will get you warmed up and ready to have a successful day! Here’s one of our favorite “roll-out of bed and get moving” workouts for the fall:

10 Minute Home Workout:

1. Just Get Moving! (2 Minutes) Keep it simple and just get moving; you can do jumping jacks, squats, mountain climbers, stair-stepping, or dynamic stretching. You want to build momentum here before your even awake enough to realize you’re working out. Just 2 minutes of your favorite movement, or a mix of a few, will do.

2. Core and Mobility (3 minutes) Pick 3-4 exercises you enjoy for core and mobility and perform them twice through in circuit fashion. For example:

3. Strength Circuit (4 minutes) Again pick 3-4 exercises, this time focused on strength through the upper body (pulling and pushing) and lower body. Perform the circuit twice, doing 10-15 reps of each exercise. For example:

4. HIIT Finisher (1 Minute) Pick one exercise, and perform it for 10 seconds as hard as you can, then rest for 10 seconds. Repeat this process three times for 1-minute total. Using an interval timer app or clock is recommended. For example, choose one of:

  • Mountain Climbers
  • Stair Switch Hops
  • Squat Jumps
  • Ab Bicycles

This article was written by Coach Will H. Hansen and published here by the author.

We hope you found this 10 minute home workout useful and inspiring! Want a coach to come to you and help you get the most out of the time and space you have at home? Call us at (844) 704-9477 for a complimentary workout!

30 Minute Home Workout Pull Up Rings

Top 30 Minute Home Workout with Pull-Up Bar and Rings

Knowing that it’s beneficial to workout at home is one thing, but what do you do with your space and equipment? Today, we’re building on our most recent article in the Anatomy of a Home Gym series, by sharing our top 30 minute home workout with a Pull-Up Bar and Rings!

30 Minute Home Workout:

1. Warm-Up! Using a pull-up bar and rings doesn’t just have to be a part of the workout alone, but can be an integral part of the warm-up as well. After a general warmup consisting of exercises like jumping jacks or steady biking on a stationary bike, you can head straight to the pull-up bar and rings for a more specific upper body dynamic warm-up. Performing a variety of just moderately challenging bodyweight movements will prepare your body for the more intense workout to come. For examples, check out the exercises we highlighted for using on a park swing set, traditionally done with rings or a suspension kit.

2. Pull-Up Tempo Reps: You may be thinking, “I can’t do any/many pull-ups, these will be too challenging for me,” but not so fast! No matter your level, you can gain benefit from varying the tempo of pull-ups. In other words, spend more time in either the hanging at the bottom, the hold at the top, or either up or down. Even if all you can do is hang on for dear life, you are strengthening your grip and upper back muscles to be able to stabilize and handle more workload! Alternatively, if you’re a pull-up superstar, slowing down the lowering portion of the pull-up, or adding long pauses throughout will increase the difficulty. Somewhere in the middle? Start by holding yourself at the top position, jumping, stepping from an elevated surface, or using assistance to get there first.

3. Ring-Row / Ring Push-Up: Pairing exercises – especially those working opposite muscles – is an excellent way to save time and get an efficient workout in! Rings are excellent for this because all you need to do is flip around, and you can adjust the height of the rings to make the exercise more or less difficult, or by adding a variation like including a pause.

4. Ab Training Circuit: Pick 3-4 ab exercises with the pull-up bar and rings and go through them as many times as possible in a set amount of time! This will keep you on schedule and help you get extra ab work in – and who doesn’t want that? Examples to choose from:

  • Hanging Leg Raise
  • Hanging Scissors
  • Hanging Knee Circles
  • TRX Pike (Feet in Rings)
  • TRX Plank (Feet in Rings)
  • TRX Buzzsaw (Feet in Rings)
  • TRX Alternate Knee Tuck (Feet in Rings)

5. Cooldown Stretch – Hang Out! If like many people, you sit at a desk for work or hold much stress, your shoulders are likely pretty tight! Just grab hold of the bar and hang for as long as you can comfortably, and you’ll get a great stretch, grip workout, and cool down.

This article was written by Coach Will H. Hansen and published here by the author.

Want a coach to come to you and help you get the most out of what you have at home? Call us at (844) 704-9477 for a complimentary workout!

Essential Home Fitness Equipment Ring Rows

Essential Home Fitness Equipment – Anatomy of a Home Gym Part 2

Exercising at home can save you time, money, and even help you think more creatively! But where do you start, and what kind of equipment should you have to outfit a home gym? In part 1 of our Anatomy of a Home Gym series, we shared the process of deciding what essential home fitness equipment to start with, and then shared a few quick workouts to make the most of it!

Through this series, Coach Will H. Hansen is sharing his top tips for efficient and effective home workouts from personal experience and from helping clients. To recap part 1, the most important question to ask for deciding on essential home fitness equipment is, “What will radically improve training efficiency or add a new dimension to your training?”

Today, we’re taking the next step, looking at what equipment piece or a couple of pieces you can get next to take your training to new heights! Let’s remember that for working out at home, maximizing efficiency and convenience is a top goal.

Essential Home Fitness Equipment Rings and Pull-Up Bar

After we discussed the Chaimberg RXM Air Bike from Gronk Fitness Products in part 1, the next step is to add equipment for some full-body strength workouts! While it’s possible to get free weights from basic household implements like buckets filled with water, or a backpack filled with textbooks, doing bodyweight exercises like pull-ups, bodyweight rows, and the like, is much more logistically difficult. Consequently, getting a good pull-up bar and a suspension kit such as a TRX unit, or a more economical set of gymnastics rings, you can add another dimension to your training with a space and time-efficient workout without breaking the bank!

Essential Home Fitness Equipment: Why Bodyweight Exercise Matters

For most people, training is a means to feel better, look better, and improve their day to day functioning. Training with a pull-up bar and rings is excellent for each of these goals. Bodyweight training will develop strength specific to moving your body in space, important for day-to-day mobility! When you are doing large, compound exercises like pull-ups and inverted rows, you recruit several muscle groups and in doing so, are elevating your heart rate to burn more calories both during the exercise session and after. Best of all, you don’t need a massive set of weights to train, just get up and go! It’s also easy to progress by simply changing the angle of your body with the inverted rows, or by modifying the tempo of the pull-ups, such as adding longer pauses at the top.

Now let’s get moving! In our next article, we’ll share our top workouts you can do right at home in 30 minutes or less, using just the essential home fitness equipment we discussed today. Want a coach to come to you and help you get the most out of what you have at home? Call us at (844) 704-9477 for a complimentary workout!